Our entire business is web-based, so we wanted to use a seal that was created with e-commerce sites in mind. Symantec Safe Site is designed for sites like ours, so it was an ideal choice to give our customers and partners a sense of security.
Diane Roche
Chief Marketing Officer, Global Village Concerns
During the company’s search, GVC explored several solutions—including the Better Business Bureau’s online seal—but opted for the Symantec Trust™ Seal based on Symantec’s specific expertise in online trust and safety. “Our entire business is web-based, so we wanted to use a seal that was created with e-commerce sites in mind,” says Diane Roche, Chief Marketing Officer at GVC. “Symantec Safe Site is designed for sites like ours, so it was an ideal choice to give our customers and partners a sense of security.”
Industry
- Branding and marketing services
Challenge
- Enable new company to instill trust in unique fundraising e-commerce platform
- Demonstrate legitimacy of company to attract partner schools and non-profit organisations
- Provide widely recognised symbol of trust to build confidence with customers and community members
Solution
- Symantec Safe Site
Results
- Increased total number of orders placed by 100%
- Collected and donated 70% more in revenue to partner organisations
- Allows company to reassure potential partners and establish trust long before creating partner stores online
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