For leading ticketing services provider SISTIC, security and trust are paramount as it continues to grow its online presence and increase online revenue. It deployed Symantec Extended Validation (EV) SSL Certificates on the e-commerce section of its real-time Web site to further enhance customer confidence when transacting online. SISTIC experienced an uplift in transactions of over 14 percent for Internet Explorer 7 users, with online sales increasing from 35 to 40 percent.
We want to assure customers that they can purchase tickets online with complete confidence. We have taken every possible measure to ensure the security of their transactions by deploying Symantec™ EV SSL Certificates as one of our standard security services.
Shawn Quek,
Head of IT Services,
SISTIC
Challenges
- Drive more customers to buy tickets online for their favourite events.
- Instill trust and ensure customers feel confident when making payments online.
- Find the right combination of usability and security.
Solution
Results
- Over 14% increase in online transactions for Extended Validation-enabled browsers.
- SISTIC was able to quickly and easily upgrade to Symantec Extended Validation SSL Certificates. With this added protection, online ticket sales have increased versus ticket sales using other ticketing channels.
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