VeriSign Seal-in-Search: How It Works

When customers browse online, they often find a long list of Web sites vying for their business. VeriSign® Seal-in-Search a feature of VeriSign® SSL Certificate solutions and the VeriSign Trust™ Seal, puts the VeriSign seal next to your link to show that your Web site is trusted by VeriSign.

How It Works

VeriSign is the leading SSL provider and the most recognised trust mark on the Internet. Before Seal-in-Search, Web site visitors had to follow a link to see if a Web site was trusted by VeriSign. Seal-in-Search brings the value of the VeriSign Trust Seal to search results, so that Web users are able to trust your link before they click. Seal-in-Search is seen by consumers who use browsers enabled with a free plug-in, as well as on partner shopping sites and product review pages.

Why Trust Matters in Search Results

You may spend time and money on search engine optimisation and paid advertising to position your links on search results. Yet, your link still has to compete for attention and clicks. Seal-in-Search offers visual differentiation from other links and shows that your Web site is trusted by VeriSign.

Where to See It

Seal-in-Search technology was developed by VeriSign and is enabled by security software providers and Web sites that partner with VeriSign. For example:

• Customers of AVG, a leading anti-virus vendor with an installation base of 80 million desktops worldwide, will see the VeriSign Trust Seal in search results of commonly used search engines.
• Anyone can download the free AVG browser plug-in to enable Seal-in-Search in popular browsers: AVG LinkScanner
• TheFind.com is the first shopping Web site to partner with VeriSign to display Seal-in-Search to all visitors--no plug-in required.

VeriSign Brand Tracking Research, 2009

VeriSign continues to develop partnerships to make Seal-in-Search as widely available as possible. If your product or service would benefit from displaying Seal-in-Search, Contact VeriSign.

How to Get It

There are two ways to get Seal-in-Search for your Web site: buy a VeriSign SSL Certificate or VeriSign Trust Seal. Need help deciding? Go to VeriSign Seal